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Revuze leverages LLM and AI to turn consumer insights into recommendations and actions.
April 17, 2025
By: TOM BRANNA
Editor
A recent study by Revuze analyzed post-purchase consumer feedback in the US haircare category. The study was based on 1,221,352 reviews from sources such as Amazon, Walmart, Sephora, Target and Ulta (January–December 2024). Most Discussed Topics 1. Smell (Top driver of satisfaction; 72–258% YoY brand growth) • Consumers praise luxurious, long-lasting scents. Example: “This dry shampoo smells like luxury perfume!” 2. Soft & Smooth (62–112% YoY brand growth) • Products e...
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